THE FOOTBALL ASSOCIATION

FORZA TRAINING EQUIPMENT

The initial contact with The Football Association (The FA), also known as The English Football Association, was made through Pat Frost, their Kit & Equipment Manager, thanks to his association with Caernarfon Town FC in the Welsh Premier League, with whom we have an established relationship with. Pat's extensive experience with football logistics and equipment setup for England provided a valuable entry point.

Pat Frost visited the FORZA team at our headquarters and discussed the existing kit and equipment setup for the England team, which was then operating out of a warehouse in Burton. To better understand the logistics and operations, the FORZA team visited the Stafford facility and met with the FA's team. This meeting was instrumental in established a strong working relationship.

The partnership evolved when operations moved to the Three Lions Yard at St. George's Park, where we also had strong ties with Staffordshire FA. Conveniently, Pat became an ambassador for Kit Shed, a FORZA-sponsored event that gathers kit and equipment managers from around the world, with the inaugural event held at St. George's Park. This, along with regular visits and constant communication about product requirements and development opportunities, further solidified this relationship.

FORZA are now a prominent supplier of football equipment to all England national teams, from the under 16's through to the senior men's and women's teams, enhancing their training performance with a host of top-quality equipment. This equipment includes our popular Airflow Mannequins, along with many other innovative products. This equipment is not only used by the national teams when playing at St. George's Park, but also taken with them on international duties. A notable outcome of this collaboration was the development of FORZA's Laundry Kit Bags, with significant input from the team at Three Lions Yard, which assisted in the market introduction.

We continue to work closely with the team at The FA, supplying them with our latest equipment, and working together on product development.